London, 23rd June 2017. Bea's of Bloomsbury, the well known, London based all day cafe, with 5 stores specialising in delicious cupcakes, the famous Duffin, Wedding and Celebration cakes, Afternoon Tea and all day brunch, have appointed Lisa Brook as their Chief Executive Officer.\r\nLisa Brook is a dynamic entrepreneur with a wealth of experience in the industry and an outstanding record of achievement meeting and exceeding targets, delivering efficiency, and accelerated sales in a number of key high profile businesses.\r\nAnnouncing Lisa's appointment, Penny Iversen, Executive Chair of Bea's of Bloomsbury said today "I am delighted that Lisa is joining us as Chief Executive Officer. I believe that she is immensely qualified, and an ideal fit with the current team, headed by Mona Golgol, to help us develop the business to the next level, and beyond. \r\nLisa, a passionate foodie, successfully worked as UK Country Manager at Foodco for 2 years with more than 420 outlets in 7 Countries and 60 outlets in the UK, through two concepts , with full autonomy, and during the previous 4 years at Patisserie Holdings PLC, increasing performance, increasing sales by 5%, expanding corporate catering, and incorporating a central production within the store. At Flour Power City Ltd, Lisa delivered outstanding success with 28% increased sales, and the sale of FPC to Patisserie Holdings where Lisa successfully integrated FPC without compromise to the core business.\r\nLisa said “I am very excited to join Bea’s of Bloomsbury and looking forward to working with a highly experienced Team headed up by MD Mona Gogol at an exciting time as Bea’s makes plans for significant growth. I am very impressed with Bea’s of Bloomsbury achievement with the opening of their flagship store in Marylebone which has been well received. Beas of Bloomsbury has a clear strategy and I am looking forward to leading the Company and increasing market share and brand loyalty.” \r\nAbout Bea's\r\nEstablished in 2008, Bea’s of Bloomsbury serves customers across London from fantastic locations in the heart of the city, and provides a full compliment of food throughout the day, including a great breakfast selection, lunch\/brunch, our delicious cupcakes, cakes, our renowned Duffins, and incredible afternoon teas, served at our lovely stores in Bloomsbury, Marylebone and St Paul's. We also provide a take-away only service in Maida Vale, and Farringdon, both just a few steps from the station. \r\nWedding and Celebration Cakes\r\nBea's have been making a name for themselves creating some of the country's finest wedding and birthday cakes, to order for collection or delivery to your home, office, or your celebration venue.